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About the awards

Entries are now open

Drawing on the expertise of international judges, the awards ensures that each product is judged both rigorously and fairly to give it its best chance in the competition.

Why awards are now more important than ever

Advertising is more important than ever, and a win at the World Premix Awards equals direct advertising opportunities

Winning at the World Premix Awards helps consumers make their purchasing decisions. It can be hard to pick from the hundreds of products lining the shelves, but as an award winner, you will stand out

You will receive logos and certificates free of charge, to use as you wish to promote your win and your product

Your win will help local and international distributors to make their decisions – this is your chance to put your drinks on the map

Every winner is listed with their own profile and direct link to their website on which sees thousands of visitors each month

Updates to Brexit – please see Shipping

Don't miss out – register now!

What are the World Premix Awards?
These are the global awards selecting the very best internationally recognised RTD styles. This annual tasting selects, awards and promotes the 'World's Best’ to consumers and the trade throughout the world. All drinks must be generally available and for sale.

Who should enter the World Premix Awards?

Producers, agents, importers, wholesalers and retailers of any ready-to-drink product anywhere in the world.

How to enter

If you’re a returning entrant, simply login here with your previously used details.

If this is your first time entering the World Premix Awards, you will need to register here for your company and product details.

Every entrant receives:

  • A personalised World Premix Awards tasting note

    Winners receive:

    • Extensive coverage on with their own personal profile
    • High-resolution winning logos
    • International, regional and national coverage targeting drinks consumers and trade buyers
    • Point-of-sale materials including stickers and collarets with your award in corporate collars
    • All country, style and world winners are featured in the annual World’s Best Spirits publication

    Medals, Certificates and Trophies:

  • Medal, certificate and logo pack
  • Country certificate and logo pack
  • World Style certificate and logo pack
  • World’s Best trophies, certificate and logo pack

    Taste categories

    Classic Cocktail




    Old Fashioned

    Cocktail part made

    add Mixer

    add Spirit


    Contemporary Cocktail
    Hard Seltzer
    Speciality Cocktail
    Spirit and Mixer

    Gin &

    Gin is the base of these premixes

    Rum &

    Rum is the base of the premix

    Whisky &

    Whisky (including Bourbon) is the base of the premix

    Vodka &

    Vodka is the base of the premix

    Other Spirit &

    Any other spirit base apart from Gin, Rum, Whisky and Vodka


    Wine Cocktail

    Design categories

    Bottle Design
    The overall design of the glass or PET bottle: shape, colour, functionality and any embossing, decorative finishes, coatings or direct printed elements as well as visual appeal.
    Can Design
    All design elements will be considered including functionality, can shape, texture, printing/labelling.
    Label design
    This includes all aspects of on-bottle brand/product communication, including the application of any direct printing onto bottle, capsule or closure, as well as paper and film labels and sleeves. The pack will be judged on the overall design and quality of materials, print, decoration and application.
    Limited edition
    This category applies to pack designs where the number produced was limited, such as for a special production, occasion or season.
    New launch
    Packaging for a new product launched after February 1, 2019.
    This applies to the secondary, outer, presentation packaging, such as cartons, boxes, cases, plinths, chests etc. The presentation will be judged on the overall effect with the bottle in place.
    Range design
    This is a packaging design that carries through and unites a range or ‘family’ of different products from one producer or brand.
    Redesign / relaunch
    This category refers to a new or refreshed packaging design created for an existing product and introduced to the market after February 1, 2019. A picture or sample of the previous packaging must be supplied along with a description of what changes have been made and why
    Travel retail exclusive
    Packaging created specifically for sale in the duty-free / travel retail market

    The judging process


    The taste judging is held in three rounds.

    Round 1
    Each premix is tasted in its relevant style to identify and select the style winners. Judges making up the World Premix Awards panel include international, leading journalists, specialist drinks retailers and industry experts.

    Round 2
    Style winners are tasted against each other to identify the ‘Best’ premix in each category.

    Round 3
    The ‘Best’ premix in each category are then tasted against each other one last time to select the World’s Best premix . Judges at this stage include those in Round 1 and 2 to whom are added a panel of leading distillers and experts from the premix industry.

    All DESIGN judging is conducted by a panel of leading international design experts.

    Please send 6 bottles. If your product is provided in cans, 12 cans should be provided please. If you have entered only in design, please only send 2 bottles.


    Brexit and shipping from Europe

    Customs Declarations will be required from 1 January 2021 for shipments between Great Britain and the European Union (and vice-versa). Although the EU-UK Trade and Cooperation Agreement refers to 'zero tariffs' (zero customs duties), this doesn't replace the need to generate a Customs Declaration and so a Commercial or Pro-forma Invoice is required. The trade deal only applies to Customs duties, meaning that in most cases Customs duties will not be applied to goods fulfilling all necessary "rules of origin" requirements. However, VAT will still be levied. Customs declarations are therefore required for goods to clear the border, as the UK will have left the single market and the customs union. Country-specific restrictions will still be in place and any associated licences will also be required.

    If you have any queries regarding the shipment of your samples, please get in touch via email with subject line ‘World Drinks Awards shipping query’

    Shipping Deadline (Product needs to be received by): 5 February

    Our delivery facility is open for entries. All samples should be delivered to Norwich, UK.

  • Ensure your products are packed securely.
  • Print the packaging slip from your online profile for each product
  • Complete the Quantity and ML specification
  • Attached the pack slip to the outside of the box if possible, if not please include in the box
  • If you have multiple entries per box, please attached all pack slips to the outside of the box

    The pack slip is not a customs document.

    If you have also entered your products into design, no additional product needs to be provided.

    Quantities required
    3 bottles of each product entered should be supplied with a minimum volume of 500ml
    (For premix – please use beer specifications)

    If you have only entered design, 2 bottles of each should be provided.

    We are delighted to introduce our new shipping system which. You can then ship your entries straight through our own booking system in conjunction with DHL. For a set shipping fee, we get your shipment booked in and arrange for pick up. This fee will then cover any duties as well.

    When you are shipping your entries yourself, please ensure that all customs, clearance and any associated costs have been paid. If these are not paid, World Beer Awards can either not accept the entries or will have to invoice any costs occurred, including a £25.00 administration fee. All duty invoices will come directly from our accounts team.


    Entry fees

    Early Entry Rates - only until 30 November

    Note: price is for each entry
     1 entry2 entries3 entries4+ entries
    Taste & Design£245 + VAT£235 + VAT£225 + VAT£215 + VAT
    Design£169 + VAT£164 + VAT£159 + VAT£154 + VAT
    Taste or Design£169 + VAT£164 + VAT£159 + VAT£154 + VAT
    Taste & Design€315€305€295€285
    Taste or Design€210€205€200€195
    Taste & Design$410$395$380$365
    Taste or Design$280$270$260$250
    Canadian Dollar
    Taste & Design$460$445$430$415
    Taste or Design$320$310$300$290

    Standard Pricing

    Note: price is for each entry
     1 entry2 entries3 entries4+ entries
    Taste & Design£260 + VAT£245 + VAT£235 + VAT£225 + VAT
    Design£189 + VAT£179 + VAT£169 + VAT£164 + VAT
    Taste or Design£189 + VAT£179 + VAT£169 + VAT£164 + VAT
    Taste & Design€325€315€305€295
    Taste or Design€215€210€205€200
    Taste & Design$430$415$400$385
    Taste or Design$290$280$270$260
    Canadian Dollar
    Taste & Design$490$475$460$445
    Taste or Design$335$325$315$305

    Terms & conditions

  • Products must be sent by prepaid post and be received by the Shipping Date listed.
  • Entries are only accepted on a completed online entry form with the appropriate entry fee.
  • If an entry is withdrawn by the Due Date (or disqualified), the entry fee will be returned subject to an administration charge of 50% of the entry fee. Products will be made available for collection at the entrant’s expense or retained by the Organiser if not collected within eight weeks of the Due Date. Due Date is the entry deadline.
  • If an entry is withdrawn after the Due Date, no refunds will be given. This includes entries for which product has not been received.
  • Payment in full is required before judging commences.
  • Substitutions of entries is possible, but needs to be communicated to the World Drinks Awards prior to the Due Date.
  • If you are shipping your entries yourself, please ensure that all customs, clearance and any associated costs have been paid in advance. If these costs are not paid, the World Drinks Awards will invoice any costs occurred, including a £25.00 administration fee. If these costs remain unpaid, the World Drinks Awards are unable to accept the entries.
  • The judges’ decision on all matters is final.
  • The Organisers may, at their discretion, refuse to accept an entry.
  • The Organisers may alter the closing date for the awards, place an entry in the most appropriate style, rule that an entry may not compete or is ineligible to compete, or alter the date, time or place on or at which the awards are scheduled to take place.
  • The Chair of Judges has the power to disqualify any entry not deemed as meeting the entry criteria.
  • These rules are governed by the laws of the UK.
  • Please note: bottles are unable to be returned. Our policy on unreturned bottles is as follows:
    o Opened bottles may be poured at trade and consumer events to promote the individual brand, or included in a charity bottling, the proceeds of which are distributed to charity.
    o Closed bottles may be distributed to individual charities on a case by basis, or presented for auction, all proceeds of which are distributed to charity.
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