About the awardsEntries are now open
Drawing on the expertise of international judges, the awards ensures that each product is judged both rigorously and fairly to give it its best chance in the competition.Why awards are now more important than everAdvertising is more important than ever
, and a win at the World Premix Awards equals direct advertising opportunities
Winning at the World Premix Awards helps consumers make their purchasing decisions. It can be hard to pick from the hundreds of products lining the shelves, but as an award winner, you will stand outYou will receive logos and certificates free of charge
, to use as you wish to promote your win and your product
Your win will help local and international distributors to make their decisions
– this is your chance to put your drinks on the map
Every winner is listed with their own profile and direct link to their website on www.worldpremixawards.com which sees thousands of visitors each month
Updates to Brexit
– please see Shipping Don't miss out – register now!What are the World Premix Awards?
These are the global awards selecting the very best internationally recognised RTD styles. This annual tasting selects, awards and promotes the 'World's Best’ to consumers and the trade throughout the world. All drinks must be generally available and for sale.Who should enter the World Premix Awards?
Producers, agents, importers, wholesalers and retailers of any ready-to-drink product anywhere in the world.How to enter
If you’re a returning entrant, simply login here
with your previously used details.
If this is your first time entering the World Premix Awards, you will need to register here
for your company and product details.Every entrant receives: A personalised World Premix Awards tasting note
- Extensive coverage on www.worldpremixawards.com with their own personal profile
- High-resolution winning logos
- International, regional and national coverage targeting drinks consumers and trade buyers
- Point-of-sale materials including stickers and collarets with your award in corporate collars
- All country, style and world winners are featured in the annual World’s Best Spirits publication
Medals, Certificates and Trophies:
Medal, certificate and logo pack
Country certificate and logo pack
World Style certificate and logo pack
World’s Best trophies, certificate and logo pack
Gin is the base of these premixes
Rum is the base of the premix
Whisky (including Bourbon) is the base of the premix
Vodka is the base of the premix
Other Spirit &
Any other spirit base apart from Gin, Rum, Whisky and Vodka
The overall design of the glass or PET bottle: shape, colour, functionality and any embossing, decorative finishes, coatings or direct printed elements as well as visual appeal.
All design elements will be considered including functionality, can shape, texture, printing/labelling.
This includes all aspects of on-bottle brand/product communication, including the application of any direct printing onto bottle, capsule or closure, as well as paper and film labels and sleeves. The pack will be judged on the overall design and quality of materials, print, decoration and application.
This category applies to pack designs where the number produced was limited, such as for a special production, occasion or season.
Packaging for a new product launched after February 1, 2019.
This applies to the secondary, outer, presentation packaging, such as cartons, boxes, cases, plinths, chests etc. The presentation will be judged on the overall effect with the bottle in place.
This is a packaging design that carries through and unites a range or ‘family’ of different products from one producer or brand.
This category refers to a new or refreshed packaging design created for an existing product and introduced to the market after February 1, 2019. A picture or sample of the previous packaging must be supplied along with a description of what changes have been made and why
Packaging created specifically for sale in the duty-free / travel retail market
The judging processTASTE
The taste judging is held in three rounds.
Each premix is tasted in its relevant style to identify and select the style winners. Judges making up the World Premix Awards panel include international, leading journalists, specialist drinks retailers and industry experts.
Style winners are tasted against each other to identify the ‘Best’ premix in each category.
The ‘Best’ premix in each category are then tasted against each other one last time to select the World’s Best premix . Judges at this stage include those in Round 1 and 2 to whom are added a panel of leading distillers and experts from the premix industry.
All DESIGN judging is conducted by a panel of leading international design experts.
Please send 6 bottles. If your product is provided in cans, 12 cans should be provided please. If you have entered only in design, please only send 2 bottles.
ShippingBrexit and shipping from Europe
Customs Declarations will be required from 1 January 2021 for shipments between Great Britain and the European Union (and vice-versa). Although the EU-UK Trade and Cooperation Agreement refers to 'zero tariffs' (zero customs duties), this doesn't replace the need to generate a Customs Declaration and so a Commercial or Pro-forma Invoice is required. The trade deal only applies to Customs duties, meaning that in most cases Customs duties will not be applied to goods fulfilling all necessary "rules of origin" requirements. However, VAT will still be levied. Customs declarations are therefore required for goods to clear the border, as the UK will have left the single market and the customs union. Country-specific restrictions will still be in place and any associated licences will also be required.
If you have any queries regarding the shipment of your samples, please get in touch via email email@example.com with subject line ‘World Drinks Awards shipping query’
Shipping Deadline (Product needs to be received by): 5 February
Our delivery facility is open for entries. All samples should be delivered to Norwich, UK.
Ensure your products are packed securely.
Print the packaging slip from your online profile for each product
Complete the Quantity and ML specification
Attached the pack slip to the outside of the box if possible, if not please include in the box
If you have multiple entries per box, please attached all pack slips to the outside of the box
The pack slip is not a customs document.
If you have also entered your products into design, no additional product needs to be provided.
3 bottles of each product entered should be supplied with a minimum volume of 500ml
(For premix – please use beer specifications)
For DESIGN ONLY
If you have only entered design, 2 bottles of each should be provided.
We are delighted to introduce our new shipping system which. You can then ship your entries straight through our own booking system in conjunction with DHL. For a set shipping fee, we get your shipment booked in and arrange for pick up. This fee will then cover any duties as well.
When you are shipping your entries yourself, please ensure that all customs, clearance and any associated costs have been paid. If these are not paid, World Beer Awards can either not accept the entries or will have to invoice any costs occurred, including a £25.00 administration fee. All duty invoices will come directly from our accounts team.
Early Entry Rates - only until 30 November
|Note: price is for each entry|
| ||1 entry||2 entries||3 entries||4+ entries|
|Taste & Design||£245 + VAT||£235 + VAT||£225 + VAT||£215 + VAT|
|Design||£169 + VAT||£164 + VAT||£159 + VAT||£154 + VAT|
|Taste or Design||£169 + VAT||£164 + VAT||£159 + VAT||£154 + VAT|
|Taste & Design||€315||€305||€295||€285|
|Taste or Design||€210||€205||€200||€195|
|Taste & Design||$410||$395||$380||$365|
|Taste or Design||$280||$270||$260||$250|
|Taste & Design||$460||$445||$430||$415|
|Taste or Design||$320||$310||$300||$290|
|Note: price is for each entry|
| ||1 entry||2 entries||3 entries||4+ entries|
|Taste & Design||£260 + VAT||£245 + VAT||£235 + VAT||£225 + VAT|
|Design||£189 + VAT||£179 + VAT||£169 + VAT||£164 + VAT|
|Taste or Design||£189 + VAT||£179 + VAT||£169 + VAT||£164 + VAT|
|Taste & Design||€325||€315||€305||€295|
|Taste or Design||€215||€210||€205||€200|
|Taste & Design||$430||$415||$400||$385|
|Taste or Design||$290||$280||$270||$260|
|Taste & Design||$490||$475||$460||$445|
|Taste or Design||$335||$325||$315||$305|
Terms & conditions Products must be sent by prepaid post and be received by the Shipping Date listed.
Entries are only accepted on a completed online entry form with the appropriate entry fee.
If an entry is withdrawn by the Due Date (or disqualified), the entry fee will be returned subject to an administration charge of 50% of the entry fee. Products will be made available for collection at the entrant’s expense or retained by the Organiser if not collected within eight weeks of the Due Date. Due Date is the entry deadline.
If an entry is withdrawn after the Due Date, no refunds will be given. This includes entries for which product has not been received.
Payment in full is required before judging commences.
Substitutions of entries is possible, but needs to be communicated to the World Drinks Awards prior to the Due Date.
If you are shipping your entries yourself, please ensure that all customs, clearance and any associated costs have been paid in advance. If these costs are not paid, the World Drinks Awards will invoice any costs occurred, including a £25.00 administration fee. If these costs remain unpaid, the World Drinks Awards are unable to accept the entries.
The judges’ decision on all matters is final.
The Organisers may, at their discretion, refuse to accept an entry.
The Organisers may alter the closing date for the awards, place an entry in the most appropriate style, rule that an entry may not compete or is ineligible to compete, or alter the date, time or place on or at which the awards are scheduled to take place.
The Chair of Judges has the power to disqualify any entry not deemed as meeting the entry criteria.
These rules are governed by the laws of the UK.
Please note: bottles are unable to be returned. Our policy on unreturned bottles is as follows:
o Opened bottles may be poured at trade and consumer events to promote the individual brand, or included in a charity bottling, the proceeds of which are distributed to charity.
o Closed bottles may be distributed to individual charities on a case by basis, or presented for auction, all proceeds of which are distributed to charity.